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The final seminar of the Gender Matters? project: Gender Matters!

Date and time: Wednesday 7 October 2020, from 10.00 to 16.00 (EEST/UTC+3)

Place: online

Please register for the conference by 2 October 2020 using this link: http://bit.ly/Genderequalitydays2020

The international final seminar of the Gender matters? project is organised as part of the Gender Equality Days held on 7–8 October 2020. The project’s final seminar on 7 October is aimed at international and national audiences, particularly political decision-makers, journalists and communications professionals as well as gender equality specialists. The seminar is held in English.

The seminar includes discussion on the promotion of gender equality and non-discrimination in the media, in political decision-making, and among economic and political leaders. What good practices already exist in Finland and Europe? How could the work on gender equality and non-discrimination be strengthened in the future?

More detailed information about registration and other practical matters can be found on the Gender Equality Days webpage. Changes may occur due to the Covid-19 situation.

Register here


  • 10.00 Opening and welcome

Thomas Blomqvist, Minister for Nordic Cooperation and Equality, Finland

Mia Nykopp, Director of Administration and Finance, Finnish Institute for Health and Welfare

Greetings from the European Commission: EU Gender Equality Strategy 2020-2025

Irena Moozova, Director for Equality, European Commission

Results of the project Gender Matters?

Mia Teräsaho, Project Manager and Sonja Soronen, Project Coordinator, Gender Matters?, Finnish Institute for Health and Welfare

  • 10.50 Break

11.00 Keynote 1: Gender matters in political decision-making: Lessons and good practices from Finland and Europe

Johanna Kantola, Professor, Tampere University

Gender equality from principal to practice – an EU perspective

Sirpa Pietikäinen, Member of the European Parliament

Nudging Women to Power – What Can Journalists Do?   

Mari-Liis Sepper, Equality policies expert, Centre for Policy Studies Praxis

  • 12.15 Break
  • 13.15 Keynote 2: A periscopic perspective - introducing representation work, tools and best practices in European media

Mette Mut Andreasen, Project Manager of PLURALISTERNE, MA in Media Studies and co-initiator of The Periscope Project

Silja Thøgersen, Journalist and co-initiator of The Periscope Project

Images that change the world: challenging gender stereotypes and excluding norms with photography

Tomas Gunnarsson, Journalist and Gender Photographer

50.50 project: Seeking gender balance in news

Heikki Valkama, Journalist, Yle News

Recognising and addressing bias and norms in communications

Nitin Sood, Non-Discrimination Officer, City of Helsinki

  • 14.30 Break
  • 14.45 Panel discussion: Gender matters in the future!

Antti Rinne, First Deputy Speaker of the Parliament of Finland

Maria Pettersson, Editor-in-chief of Journalisti

Sara Salmani, Diversity & Inclusion Specialist

  • 15.45 Closing remarks

Tanja Auvinen, Director, Gender Equality Unit, Ministry of Social Affairs and Health in Finland

The event is hosted by the author, actor and former Member of Parliament Jani Toivola.

The tags used for the event on social media are #gendermatters and #tasaarvopäivät.

For more information about the Gender Matters! seminar please contact project manager Mia Teräsaho or project coordinator Sonja Soronen (firstname.lastname@thl.fi).

The aim of the project Gender Matters? is to promote gender equality in the public sphere, media and in the leadership positions in politics and in the corporate sector. The project is carried out by the Finnish Institute for Health and Welfare. The project's partners are the Finnish Broadcasting Company Yle, the Union of Journalists in Finland, Women Journalists in Finland, the Institute for the Languages of Finland and the Parliament of Finland. The Gender Matters? project is funded by the European Union’s Rights, Equality and Citizenship Programme (REC) 2014–2020.

Please register here for the conference by 2 October 2020

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